Neiman Marcus - CUSP Brand Ambassador
In 2014 Neiman Marcus wanted to build brand awareness with their CUSP brand which included contemporary price points. They reached out to college ambassadors around the country. At Boston University I worked alongside the Director PR at Neiman Marcus Boston to create digital initiatives for new & existing campaigns to bring in the millennial consumer. Here are a few of the campaigns and social posts I worked on. These marketing campaigns, events and digital initiatives increased ROI by 8%.
