Slooh - Your Interface to Outterspace technology company
While at Navy Blue Inc - digital media agency - I worked on social media strategy with Slooh Inc. which is a live solar eclipse company connecting astronomy lovers around the globe. Slooh wanted to reach a broader audience and sought out new consumers. They wanted to tap into the lifestyle and fashion industry. Therefore we created a social campaign called #ShadeUp which led to the March 2016 solar eclipse, and reached audiences around the globe from Cambodia to Illinois, Hawaii, NY, California, Boston and prominent international events such as the US open, Wanderlust Festival, New York Fashion Week, and LA fashion week. Below are some of the highlighted posts from the account and the campaign: #ShadeUp.