FAB - Boston University Fashion and Retail Association
As the Vice President of FAB I over saw PR, Marketing, Events and Advertising - both paid media and earned. I ran the social media channels; Facebook, Instagram, Twitter, and Snapchat from 2015-2017. We increased followers by 26% and impressions by 50%. At FAB we worked with brands through sponsored content and events such as Sephora, Chanel, Tarte Makeup, Benefit, Uber, Lyft, Hunter Boots, Barnes and Nobles, Vogue, Neiman Marcus, Lord & Taylor, and more.
- Impressions: 12,450
- Reach: 3,503
